Comments: They called it beer.

Sounds like a chain we used to go to in Florida - Hops.

The salmon ROCKED. The beer? Not so much....

Posted by Tammi at July 5, 2007 09:26 PM

Just thought I'd mention something I found out when learned about this place getting ready to open - although it's named "brewery," they don't actually brew on site. They do all the brewing in a central location, tanker-truck it to their individual locations, and then only do the actual fermenting on site.
So, the "newbie" excuse doesn't really hold for these guys, as it's not this branch actually doing the brewing.
I expect it's more likely that they're all watered down because they're trying to look "upscale" to the... Bud Light pallette *cringe*.

Posted by Shadoglare at July 5, 2007 10:02 PM

I'd heard that about them too. I didn't take the time lastnight to find a link or anything on it. When I was there I questioned them about brewing and they claimed to do it all there. But then again this was the same person that was stated the Bock was like a Killians Red. They obvsiously have no idea about beer basics.

The brewing process is the start, but the fermenting process can make or break a beer. If they ferment it too long or not long enough it will taste different. If they don't properly clean the tanks, it will taste different. If they don't properly flush the tanks it will alter the taste.

Posted by Contagion at July 6, 2007 06:17 AM

I'm sure the fermentation can make a difference, however the issues you & Bruce were talking about sound more like a recipe issue rather than a fermentation issue - but I'll admit you're much more the beer expert than I am.
I haven't been in this place yet, but yeah, looking at the photos on their web site the first thing that popped into my head was "Oh, hey, it's Old Chicago with a different sign hung on the wall."

Posted by Shadoglare at July 6, 2007 07:21 AM

Eh. Screw that.

I'll stick with Carlyle's

Posted by Graumagus at July 6, 2007 08:22 AM

Yeah - I have been to the brewery you described in MadTown. I was *not* impressed with the beer. had a great sandwich, though!

Posted by Richmond at July 8, 2007 11:58 AM

Sounds like a Moe's Family Feedbag. I wonder if they were actually fermenting in the silver cannisters or if they were just for looks...

Real breweries don't sell food. :)

Posted by Ogre at July 9, 2007 12:52 PM